CA Technologies has announced the availability of CA App Experience Analytics, a SaaS solution that enables organizations to deliver customer experience across the increasing number of digital channels used by today’s consumers.
“Today, customers are getting accustomed to multiple channels of engagement and are increasingly jumping between touch points under the assumption that they will see the same data and options across all platforms. Providing them with a seamless user experience from across every channel they engage with a brand is the key,” said Abhilash Purushothaman, country director, solution sales, India and SAARC, CA Technologies.
Built on an open, flexible, web scale analytics platform that combines user behavior with operational performance, CA App Experience Analytics helps organizations speed application performance via a single console. The solution’s heat maps, app flows and crash analytics provide a way to understand if poor user experience is the result of application design, code or an infrastructure element. Additionally, key usage analytics provided by CA App Experience Analytics help organizations gain deeper insight into user behavior so they can better understand the buyer’s journey across the wide range of digital devices used by consumers.